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rebranding

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Journal Article
Twentieth-Century Literature (1 March 2013) 59 (1): 164–173.
Published: 01 March 2013
...Lara Vetter Women’s Poetry and Popular Culture , by Bryant Marsha , Palgrave Macmillan , 2011 . 235 pages. Copyright © Hofstra University 2013 Lara Vetter Rebranding Women’s Poetry Women’s Poetry and Popular Culture by Marsha Bryant Palgrave Macmillan, 2011. 235 pages...
Journal Article
Twentieth-Century Literature (1 June 2016) 62 (2): 119–144.
Published: 01 June 2016
...Justin Omar Johnston This article examines Indra Sinha’s novel Animal’s People , an engagement with the consequences of the 1984 toxic chemical spill in Bhopal, India, in order to critique the humanist discourse of Dow Chemical’s massive rebranding effort, “The Human Element,” that began in 2006...
Journal Article
Twentieth-Century Literature (1 September 2009) 55 (3): 287–321.
Published: 01 September 2009
... everywhere in the Village and had been for decades. As early as 1870 Greenwich Village, called the Ninth Ward before it was rebranded by real estate interests, had a reputation for sexual eccentricity, for being “irregular,” a place people come “to hide their secrets,” according to James McCabe (4...