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Journal Article
Twentieth-Century Literature (1 December 2010) 56 (4): 462–492.
Published: 01 December 2010
...Yi-Ping Ong Copyright © Hofstra University 2010 Yi-Ping Ong The Language of Advertising and the Novel: Naipaul’s A House for Mr. Biswas Yi-Ping Ong Modernity in Trinidad, then, turns out to be the extreme suscep- tibility of people who are unsure of themselves and...
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Published: 01 June 2016
Figure 1 Dow Chemical (2008) advertisement in Fortune Figure 1. Dow Chemical (2008) advertisement in Fortune More
Journal Article
Twentieth-Century Literature (1 March 2018) 64 (1): 1–24.
Published: 01 March 2018
... editorial discourse such as advertising and marketing surveys, this essay argues that the masochistic fantasies of self-shattering featured in Grove’s publications allowed its imagined audience of professional-managerial class radicals to appear to transcend their economic positions. In the pages of Grove...
Journal Article
Twentieth-Century Literature (1 June 2000) 46 (2): 238–268.
Published: 01 June 2000
... Lewis, Blast 38 he advertisements in the final pages of the modernist journal The Egoist were usually modest affairs, small boxes of print that announced the availability of publications such as Max Stimer’s The Ego and His Own or Benjamin R. Tucker’s State Socialism, and Anarchism. But...
Journal Article
Twentieth-Century Literature (1 September 2018) 64 (3): 379–386.
Published: 01 September 2018
... the book is how much more it offers. It also takes in music, advertising, cinema, tricksters, the art market, the mass marketing of reproductions, and, in a surprising but dazzling conclusion, books popularizing cognitive science and books about autism. Taken together, the case these explorations...
Journal Article
Twentieth-Century Literature (1 December 2006) 52 (4): 413–442.
Published: 01 December 2006
... ture across America.1 Since the early 1920s, the architectural spaces of American cities have been awash in texts and images—advertising, street signs, newspaper headlines, political posters, graffiti, etc. These signs have arguably become the dominant constituents of phenomenal urban...
Journal Article
Twentieth-Century Literature (1 March 2013) 59 (1): 164–173.
Published: 01 March 2013
... level,” one marketing expert insists, “branding is driven by the human need to distin- guish one thing from another” (Holland 5). Advertisers know that brands follow rules governing representation—rules that, if broken, threaten the product’s visibility and viability. Successful branding requires...
Journal Article
Twentieth-Century Literature (1 March 2002) 48 (1): 22–49.
Published: 01 March 2002
... sense of awe in confronting the South­ west’s ancient cliff dwellings; Outland enacts the role that Cather and other tourists assume upon gazing at the ruins—that of a discoverer. By the time that The Professor’s House was published, travel advertisements for the Southwest...
Journal Article
Twentieth-Century Literature (1 December 2008) 54 (4): 419–447.
Published: 01 December 2008
... the increasingly prominent role that aestheti- cized information plays in political decision making: I argue that it actu­ ally articulates a radical riposte to the increasingly dominant discourses of corporate- and state-sponsored propaganda and reshapes the lessons of advertising and public...
Journal Article
Twentieth-Century Literature (1 June 2011) 57 (2): 264–271.
Published: 01 June 2011
... supplied by the government or companies (Proctor and Gamble, Campbell’s Soup) with some patriotic foodstuff to sell; songs and films; advertisements; series novels aimed at teenage girls and adult magazine fiction; pamphlets pro- moting classroom wartime activities; and accounts of England’s White...
Journal Article
Twentieth-Century Literature (1 September 2008) 54 (3): 339–361.
Published: 01 September 2008
... that the target is precariously close to home.Vijay Mishra finds “striking parallels between Saladin and his creator” (120): like Chamcha, Rushdie worked in advertising, and Chamcha’s marriage to Pamela Love­ lace is a version of his creator’s marriage to Clarissa Luard. Rushdie’s most hostile...
Journal Article
Twentieth-Century Literature (1 March 2002) 48 (1): 77–99.
Published: 01 March 2002
...” (10), (reinforcing the importance of Arab-American rela­ tions to the American economy), the American car enables Stevens to enact his desires—the dream machine depicted in American advertising that helps him to gradually strip away his repressions and revive a lost...
Journal Article
Twentieth-Century Literature (1 December 2002) 48 (4): 487–507.
Published: 01 December 2002
... his attitude toward The Dial and toward myself also with his either incompetent or unpardon- ably callous editing of such important departments as the Notes on Contributors and of our own advertisements his the­ atrical criticism and his Comment I find comically influenced by...
Journal Article
Twentieth-Century Literature (1 December 2011) 57 (3-4): 380–390.
Published: 01 December 2011
... the dentist hangs out a gold tooth; but up in the Mountains of New Hampshire, God Almighty has hung out a sign to show that there He makes men. (qtd. in Miner 478) Having secured its renown as a kind of commercial advertisement for the human beings of the region, the formation’s...
Journal Article
Twentieth-Century Literature (1 December 2007) 53 (4): 442–458.
Published: 01 December 2007
... literary language: constructing itself as cold rationality, it posits literature as unthinking, overheated, mi­ metic, and essentially decorative. In Ulysses, however, Blooms observations about advertising question philosophy’s narrative. Initially, he succumbs to the emotion roused by a poster...
Journal Article
Twentieth-Century Literature (1 June 2011) 57 (2): 224–254.
Published: 01 June 2011
... about Bloom’s habitual “final meditations” (17.1769) posed by the narrator of “Ithaca,” we are told: Of some one sole unique advertisement to cause passers to stop in wonder, a poster novelty, with all extraneous accretions excluded, reduced to its simplest and most efficient...
Journal Article
Twentieth-Century Literature (1 March 2012) 58 (1): 60–89.
Published: 01 March 2012
... suitor such as Harney and the ways her relationship with such a man challenges the ideological landscape of North Dormer. Additionally, her fearful glance at the abortionist’s sign advertising “Private Consultations” and her shameful encounter with Julia Hawes and Mr. Royall after the fireworks...
Journal Article
Twentieth-Century Literature (1 March 2013) 59 (1): 1–36.
Published: 01 March 2013
Journal Article
Twentieth-Century Literature (1 September 2016) 62 (3): 350–357.
Published: 01 September 2016
... when writers were distracted from their proper artistic concerns by “crude ideological preferences which history has not sustained” (1997, 5). The emphasis on the beginning and the end of the century is reflected in the focus of journals, conferences, professional organizations, job advertisements...
Journal Article
Twentieth-Century Literature (1 September 2017) 63 (3): 299–328.
Published: 01 September 2017
... of roles: cuckold, father, advertiser, even would-be lover. Early in the day, as he wakes at 7 Eccles St. and retrieves the morning mail, he spots a note from Blazes Boylan to Molly as well as a letter from his “fond daughter Milly.” 24 The letters are far from uniform in their material bearing...