Across the globe, algorithmic technologies have undeniably altered the way labor relations are governed. The purpose of this article is to investigate a particular manifestation of that phenomenon: how, in Brazil, platform capitalism consists in a hybrid rationality whose control over the sphere of work combines new mechanisms of governance with structural characteristics that are particular to a type of precarious work commonly found in peripheral areas of Brazil, known as viração. While such a scenario presents us with a multitude of aspects worthy of consideration, this article focusese on the apparatuses for the psychic management of workers deployed by platform capitalism in Brazil. Within this scope, the article develops a double analysis: first, it examines the forms of subjectivity and the libidinal economy of Brazilian peripheral workers, with a particular emphasis on how certain of their characteristics have been subordinated, controlled, exploited, and ultimately disseminated by application software companies in Brazil; second, and conversely, it evaluates how the form of subjectivity associated with platform capitalism has, through the neoliberal discourse of self-entrepreneurship, impacted viração.
Skip Nav Destination
October 1, 2021
Carlotta Benvegnù Niccolò Cuppini Mattia Frapporti Floriano Milesi Maurilio Pirone (Into the Black Box)
Research Article| October 01 2021
Neoliberal Platform Capitalism and Subjectivity: A Study of the Hybridization between Labor Platformization and Viração in Brazil
Fábio Luís Ferreira Nóbrega Franco
South Atlantic Quarterly (2021) 120 (4): 795–808.
Fábio Luís Ferreira Nóbrega Franco; Neoliberal Platform Capitalism and Subjectivity: A Study of the Hybridization between Labor Platformization and Viração in Brazil. South Atlantic Quarterly 1 October 2021; 120 (4): 795–808. doi: https://doi.org/10.1215/00382876-9443350
Download citation file:
Don't already have an account? Register
You could not be signed in. Please check your email address / username and password and try again.
Could not validate captcha. Please try again.
Sign in via your InstitutionSign In