Platform capitalism has enabled digital platforms to bring producers, consumers, and workers in a multisided marketplace with the purpose of collecting data. The resulting commodification of materiality and sociality in the digital sphere and the proprietary control of data open opportunities for value creation and realization, quite distinct from the value propositions of industrial manufacturing. As the relationship between value generation and human labor becomes tenuous or invisible, management strategies to appropriate value extends beyond labor control to direct appropriation. This article explores how labor responds to such devices of control and appropriation by digital platforms. Using the typological approach, the study argues that labor resistance emerges as a direct response to the management strategies of platforms in the form of granular resistance, data activism, trade unions and workers’ organization, and collective ownership.

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