Hustling the Platform: Capitalist Experiments and Resistance in the Digital Sex Industry

An increasing amount of sex work in the United Kingdom is now digitally mediated, as workers and clients identify each other, agree prices and services, undertake security checks, and often make payment through various platforms and websites. Existing accounts of “digital sex work” have been both overly technological deterministic and optimistic, largely invisibilizing capital and the new forms of power and control it enables. The authors argue that the dominant platform for digital sex work in the United Kingdom, AdultWork, is reshaping the market in direct sexual services, driving down standards and prices, and normalizing risky behaviors. The article posits that these changes in the sex industry are symptomatic and reflective of wider shifts in labor-capital relations and technology and therefore argues that bringing research on platform work and sex work into closer dialogue is mutually productive. Studies of digital sex work would benefit from critical insights into power and control in platform work, while scholars of platform work—and of work and employment more generally—have much to learn from paying attention to the gendered labor of sex workers. In particular, resistance and collective organizing among sex workers, some of the most marginalized workers in contemporary capitalism, can suggest wider strategies of labor resistance and transformation in platform work and beyond.