This essay, more a series of observations, explores the history and politics of the media and analysis online site Africa Is a Country (, which the author founded in 2009. Exploring changes to the blogosphere and social media and their implications for websites focusing on the African continent and its diaspora, the essay makes reference to the historical antecedents of cultural journals, both online and offline, including Transition, Kwani!, and Chimurenga Chronic, and debates some of the challenges facing online publishing, such as editorial control, management, political orientation, and focus.

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