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Journal Article
Public Culture (1989) 2 (1): 1–19.
Published: 01 January 1989
..., and you can use it in many places (if the commer- cial travels well), you're going to do it. But only if it's appropriate. If it's inappropriate, you should never do it; and Coca-Cola never does it. So the motivation is to have a common idiom, but not necessarily the same look. WMO: But if I can...