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Journal Article
Public Culture (2010) 22 (2): 333–368.
Published: 01 May 2010
...Bishnupriya Ghosh The essay analyzes a 2002 anti-Coca Cola struggle in Plachimada, a village in South India, that mushroomed into a coalition of demands on resource extraction, health, and regulated foreign investments by 2004. The primary focus is on the expressive play with symbols necessary...
Journal Article
Public Culture (2018) 30 (3): 483–508.
Published: 01 September 2018
...Lucia Hulsether When the Coca-Cola Company bankrolled a new National Center for Civil and Human Rights (NCCHR), it was reviving a century-long reformation: the project to produce cosmopolitan consumer citizenship as normative humanity and to incarnate global markets as beloved community. This essay...
Journal Article
Public Culture (1989) 2 (1): 1–19.
Published: 01 January 1989
..., the creative team leader and director for Coca-Cola International Advertising. Our first meeting, scheduled for Wednesday of my second-week in New York, had to be postponed at the last minute. When we finally met on Thursday, I knew that I was talking to the mover and thinker behind the commercials I...
Journal Article
Public Culture (2010) 22 (2): 217–222.
Published: 01 May 2010
..., South India. Ghosh chronicles the “popular” cracking-open of a global “icon” as if it were the cracking of an “atom.” The energy released by the cracking of such a dense semiotic formation, in this case Coca-Cola — the ubiquitous face of mobile...
Journal Article
Public Culture (2018) 30 (3): 351–352.
Published: 01 September 2018
... in a supposedly secular world. Lucia Hulsether builds upon this theme in Cagüeñas of the religious and the secular, and returns us to some of the same topics as Kelly: the relationship between religion and human rights. Hulsether, however, uses the somewhat surprising case of Coca-Cola to place questions...
Journal Article
Public Culture (2009) 21 (1): 3–7.
Published: 01 January 2009
... by the FARC and the National Liberation Army (Ejército de Liberación Nacional, or ELN). Armed confrontation centers on the control of vast expanses of national territory and of resources such as coca, oil, and, strangely, kidnapping. The cur...
Journal Article
Public Culture (1993) 5 (3): 607–613.
Published: 01 September 1993
... and 1960s surfer culture, from Malibu to Maui, with such artifacts as surfboards, nautical flags, vintage juke- boxes, beach umbrellas, rusty Coca-Cola signs, and a 1951 Harley-Davidson. Plastic palms and sea shells embedded in epoxied sand help merchandise resort wear and Disney tropical...
Journal Article
Public Culture (2002) 14 (3): 477–492.
Published: 01 September 2002
... on pedestals in locked glass cabinets. The technological world offers the gift of a fetish, a model weapon. You see the maker’s hand everywhere in Vietnamese models wrought of Coca Cola® and Heineken® cans. These little instances of bricolage are hardly to scale, and there’s no need for hand-painted...
Journal Article
Public Culture (2015) 27 (3 (77)): 409–418.
Published: 01 September 2015
... has remained privately held, the firm is independent of the pressures that face holding companies that would normally acquire firms of their stature, and the W+K client roster includes an impressive list of corporate titans and Silicon Valley innovators—Coca-Cola, Facebook, Procter and Gamble...
Journal Article
Public Culture (2016) 28 (3 (80)): 593–616.
Published: 01 September 2016
...), one of Guatemala’s most notorious transnational gangs, sits in a plastic chair drinking Coca-Cola and nervously tapping a foot. He has “Fuck God” and “Fuck Love” tattooed across his neck. He leaves early. Tommy’s other workers get drunk on the beer I brought. But once the last bottle empties, a few...
FIGURES
Journal Article
Public Culture (2002) 14 (3): 545–556.
Published: 01 September 2002
... of orange flavor, and so on. In this context, even empty soft drink cans famously assumed fetishized roles (after all, Coca Cola is “the real thing The authentic product, linked to the authentic self, was located in the West. Its relics consis...
Journal Article
Public Culture (1989) 2 (1): 20–30.
Published: 01 January 1989
... junk food, a united world which sings of its love of M & Ms and Coca-Cola. Marketing as conquest: the M & Ms commercial seen in West German movie theatres last year sets out to conquer the youth market by appropriating subcultural style. Shot in slow motion, on grainy stock, it imitates...
Journal Article
Public Culture (2004) 16 (1): 79–96.
Published: 01 January 2004
... circles, and helped dilute the significance party affiliation has held over the last two centuries. During the 1980s and 1990s, with the expansion of coca bush and opium poppy cultivation, Colombian society saw a rapid and illegal accumu- lation...
Journal Article
Public Culture (1993) 5 (3): 515–531.
Published: 01 September 1993
.... Reports appeared in the Bangkok Posr and the Nation between October and November 1988; numerous commentaries were also published in the Thai-language press. 6. Carabao remains popular throughout the countryside. In 1990 the group was sponsored by Coca-Cola and appeared in televised Coke...
Journal Article
Public Culture (2016) 28 (2 (79)): 215–235.
Published: 01 May 2016
... of the isthmus. Corporate self-supply, or autoabastecimiento , requires that the companies that purchase wind park electricity—such as Walmart, Coca-Cola, and CEMEX—are also co-owners of wind power plants. Companies buy power at a locked-in, lower-than-market rate, usually for a period of twenty years...
FIGURES
Journal Article
Public Culture (1989) 1 (2): 8–25.
Published: 01 May 1989
.... The image of Liberty has been used, appropriated, or parodied for various political, so- cial, and economical purposes. We can make a comment on American commercialism and cultural imperialism in the guise of democracy by sub- stituting a Coca-Cola bottle for Liberty's body because more than...
Journal Article
Public Culture (2020) 32 (2 (91)): 327–348.
Published: 01 May 2020
... . 2018 . “ The Indigenous Uncanny: Accounting for Ghosts in Recent Indigenous Australian Experimental Media .” Visual Anthropology Review 34 , no. 1 : 67 – 76 . Grisaffi Thomas . 2010 . “ We Are Originarios . . . ‘We Just Aren’t from Here’: Coca Leaf and Identity Politics in the Chapare...
Journal Article
Public Culture (1994) 6 (3): 479–502.
Published: 01 September 1994
..., tobacco and coca became virtual “pillars of Western culture” (Brotherston 1992, 3) * Amerindian practices have been integral to the constitution of the dominant groups that ultimately controlled the world of nation-states. Yet, narratives...
Journal Article
Public Culture (2015) 27 (1 (75)): 85–108.
Published: 01 January 2015
... and that the other key sponsors — Coca-Cola and Ford — may have been hurt as well.” 12 This is in keeping with Christine Yano’s (1996 : 3) description of the general attitude toward singing karaoke, particularly in Japan: “Once at a karaoke gathering, a woman whom I had known intermittently for a few months...
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Journal Article
Public Culture (2010) 22 (3): 465–485.
Published: 01 September 2010
... had happened and that nothing would happen because Juan’s boss “would not even pay for their Coca-­Colas.” Juan concluded that filling out the papers was just “something they did” and that these procedures had nothing to do with how...