... of an emerging “emotion economy” that generates unique forms of celebrity by producing and circulating heightened emotional performances as “branded affect.” A key signifier of what reality TV is and is becoming, branded affect underscores the commodification of emotion in the contemporary media landscape...

... anthropological theories of enchantment and magic to the study of contemporary uses of the built environment for branding and public relations purposes. chsims@ucsd.edu Copyright 2022 by Duke University Press 2022 green design Silicon Valley starchitecture enchantment magic In September...

... development that aligns Qatar with the West. The contradictions ultimately prove too much for a typeface—and even for the nation—to sustain. Ultimately, what is branded is not a nation but a marketing-driven entity circulating amid flows of labor, capital, and image—a nation fetishized, a nation...

...Figure 2 Stewart Brand in 2007, sporting the top hat he wore as a counterculture emcee in the late 1960s. Screen capture from The Trips Festival Movie (2008), directed and produced by Eric Christensen ...

..., 13. Aumont , Jacques . 1997 . The image , translated by Claire Pajackowska. London: British Film Institute. Barthes , Roland . 1981 . Camera lucida: Reflections on photography , translated by Richard Howard. New York: Hill and Wang. Berlant , Lauren . 1993 . National brands...

... is not to offer facile condemnation or to reveal the hidden truths behind the shill. For what we see on the horizon of contemporary consumer culture has less to do with the branding and marketing of products than with the “thinging” of prod- ucts...

... as a consequence of advances in information and communication technologies. The proliferation of media and the capacity of consumers to activate brand identities are only two of the features that distinguish the contemporary era. One feature of the profession has remained remarkably consistent throughout its...

... into commodity fetishism came in the form of his groundbreaking “concept of the ‘personality’ or ‘image’ of a product”—a notion now banally familiar but one that was as novel to Ameri- can business in the 1930s as the whole “philosophy” of branding...

... per capitas, a battle in the food stores, brand image on the one side, but a lot of discounting and price promoting, all of which erode brand image. The US was suddenly a very different kind of a place. How can advertising that's designed to address this set of issues, lend itself...

..., for it is always the case that “objects of technoscience are forged and branded in the crucible of specific, located practices” (Haraway 1997 : 35). In this vein, Sara Ahmed ( 2010 ) galvanizes us to not simply be content falling back on Arjun Appadurai's general call, to collect more than just the “cultural...

... of the so-called attention economy, a marketing perspective assigning value according to something’s capacity to attract “eyeballs” in a media-saturated, information-rich world ( Fairchild 2007 ). Attention-getting techniques employed by consumer brands have trickled down to individual users, who have...

... to establish British rule in India, is being revived as a brand name for luxury goods. The original company, founded by Royal Charter in 1600, was wound up in 1874, but a group of British businessmen have resurrected it as The East India Company (Holdings), Pvt. Ltd. Co., and published a prospectus...

... of the “technological Indian” ( Bassett 2016) , IIT alumni networks have been very active in protecting the brand value and exceptional standing of their own alma maters. Older alumni are hugely influential in inducting newer ones into university campuses and entrepreneurial ventures. Others have promoted the IITs...

... mentholated cigarettes. According to evidence submitted in Brown, the tobacco company that produced the Kool brand, Brown and Wil- liamson (B&W), advertised proportionately more to blacks than to whites through- out the 1960s (while 10 percent...

... — and it intersects with these other forces in com- plicated and unpredictable ways. Advertising is replete with national themes and influences: not only do advertisements frequently promulgate the national “char- acter” of particular brands...

..., Globalization, and the Cultural Politics of Branding in the Twentieth Century .” PhD diss. , University of Michigan . Proquest Dissertation Database . Jacobs Meg . 2007 . Pocketbook Politics: Economic Citizenship in Twentieth-Century America . Princeton, NJ : Princeton University Press...

... not just at external audiences. There was indeed an effort to improve the Qaddafi and Libya brands for Western policy makers, potential business partners, and the public. But the recruitment of celebrity academics was equally part...

... patterns of behavior and feelings. Urban spaces are replete with visual signs, advertising, and other images that promote marketing and brand ideologies, while urban environments are designed to enhance the consumer experience ( Markussen 2012) (see fig. 4 ). Street art thus aims to translate its...

... knowledges of difference: Mass media, journalism and the reproduction of East/West alterities in unified Germany. Cultural Anthropology 15 : 459 -91. ____. 2001a . Yellow sand of Berlin. Ethnography 2 : 421 -39. ____. 2001b . Media markets, mediating labors, and the branding of East German...