Search Results for brand

... of an emerging “emotion economy” that generates unique forms of celebrity by producing and circulating heightened emotional performances as “branded affect.” A key signifier of what reality TV is and is becoming, branded affect underscores the commodification of emotion in the contemporary media landscape...

... development that aligns Qatar with the West. The contradictions ultimately prove too much for a typeface—and even for the nation—to sustain. Ultimately, what is branded is not a nation but a marketing-driven entity circulating amid flows of labor, capital, and image—a nation fetishized, a nation...

...Figure 2 Stewart Brand in 2007, sporting the top hat he wore as a counterculture emcee in the late 1960s. Screen capture from The Trips Festival Movie (2008), directed and produced by Eric Christensen ...

... anthropological theories of enchantment and magic to the study of contemporary uses of the built environment for branding and public relations purposes. 19. In Foster Sketchbooks, SB01136. 20. In “Apple's 2017 Product Launch,” Charlie Rose Show . 21. There are striking parallels between...

..., 13. Aumont , Jacques . 1997 . The image , translated by Claire Pajackowska. London: British Film Institute. Barthes , Roland . 1981 . Camera lucida: Reflections on photography , translated by Richard Howard. New York: Hill and Wang. Berlant , Lauren . 1993 . National brands...

... is not to offer facile condemnation or to reveal the hidden truths behind the shill. For what we see on the horizon of contemporary consumer culture has less to do with the branding and marketing of products than with the “thinging” of prod- ucts...

... such power—or want it. After all, as one critic explained, few people develop the kinds of relationships with brands that advertisers idealize: “Most days, your sensible consumer doesn’t have the time, patience, or inclination to have a conversation with her husband. Why in the world would she want to have...

... into commodity fetishism came in the form of his groundbreaking “concept of the ‘personality’ or ‘image’ of a product”—a notion now banally familiar but one that was as novel to Ameri- can business in the 1930s as the whole “philosophy” of branding...

... per capitas, a battle in the food stores, brand image on the one side, but a lot of discounting and price promoting, all of which erode brand image. The US was suddenly a very different kind of a place. How can advertising that's designed to address this set of issues, lend itself...

... to give him. Cigarette gifting, that's how it all got started. He smoked a filter-tipped brand. So, it would have been insulting if I gave him cigarettes without a filter. At first, I smoked a cheaper brand when I was alone and only gifted filter-tipped cigarettes. But as time went by, I made a little...

... Avoid .” ReadWrite (weblog), October 1 . readwrite.com/2013/10/01/instagram-dos-donts-etiquette . Hearn Alison . 2008 . “ ‘Meat, Mask, Burden’: Probing the Contours of the Branded ‘Self’ .” Journal of Consumer Culture 8 , no. 1 : 197 – 217 . Hess Amanda . 2013...

... to establish British rule in India, is being revived as a brand name for luxury goods. The original company, founded by Royal Charter in 1600, was wound up in 1874, but a group of British businessmen have resurrected it as The East India Company (Holdings), Pvt. Ltd. Co., and published a prospectus...

... of the “technological Indian” ( Bassett 2016) , IIT alumni networks have been very active in protecting the brand value and exceptional standing of their own alma maters. Older alumni are hugely influential in inducting newer ones into university campuses and entrepreneurial ventures. Others have promoted the IITs...

... mentholated cigarettes. According to evidence submitted in Brown, the tobacco company that produced the Kool brand, Brown and Wil- liamson (B&W), advertised proportionately more to blacks than to whites through- out the 1960s (while 10 percent...

... — and it intersects with these other forces in com- plicated and unpredictable ways. Advertising is replete with national themes and influences: not only do advertisements frequently promulgate the national “char- acter” of particular brands...

... mission logic cover the company’s history and present. These traces can be discerned in Coke’s Cold War promise to put its products within an “arm’s length of desire” of every person on earth, in its saccharine branding of a world singing in caffeinated harmony, and in the verve with which it exalts...

... not just at external audiences. There was indeed an effort to improve the Qaddafi and Libya brands for Western policy makers, potential business partners, and the public. But the recruitment of celebrity academics was equally part...

... of biat can be traced back to pre-Islamic Arab culture and to the Ottoman Empire, it has been reintroduced and legitimized since the early 2000s by the Turkish authorities as part of a larger nation-branding effort to sell the “Turkish modernity package” as both Western and Islamic, modern...

... patterns of behavior and feelings. Urban spaces are replete with visual signs, advertising, and other images that promote marketing and brand ideologies, while urban environments are designed to enhance the consumer experience ( Markussen 2012) (see fig. 4 ). Street art thus aims to translate its...