To what extent are media technologies autonomous forces that reorganize the environment around them to accommodate their own technological needs? In what ways are these technologies responsive to the milieu they grow within? A central theme of comparative media examines how media enter into reciprocal exchange with the broader cultural, social, and economic formations in which they emerge and which differ from place to place and over time. This article draws on the concept of milieu in order to analyze the evolution of digital cinema infrastructures in contemporary Nigeria.

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