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Journal Article
positions (2012) 20 (1): 111–158.
Published: 01 February 2012
...Tani Barlow This essay addresses a crucial object world of modern urban China, commodity advertising. It shows how attention to advertisements requires forceful wresting of images out of linear time. That the ads are themselves illustrations of linear time in popular narratives of modern history...
Journal Article
positions (2022) 30 (4): 763–792.
Published: 01 November 2022
...Olga Fedorenko Abstract This article examines how the Korea Advertising Museum in Seoul participates in constructing narratives of past and present in postmillennial South Korea, and how historical advertisements create ambiguities within those narratives. The analysis is inspired by Benjaminian...
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Journal Article
positions (2001) 9 (1): 131–159.
Published: 01 February 2001
...Eric Kit-Wai Ma 2001 by Duke University Press 2001 Re-Advertising Hong Kong: Nostalgia Industry and Popular History Eric Kit-Wai Ma This article tries to map the nostalgic practices in Hong Kong at a key mo- ment of political transition...
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Published: 01 November 2022
Figure 2 “Sociocultural History of South Korean Advertising,” 2017. Photograph by the author. More
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Published: 01 November 2022
Figure 3 “Enlightenment—Introduction of Advertising (1876–1910),” 2009. Photograph by the author. More
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Published: 01 November 2022
Figure 5 Fragment of “Colonial Period—Advertising Growth and Decline (1910–1945),” 2009. Photograph by the author. More
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Published: 01 November 2022
Figure 7 An illustration of print advertising, 2009. Photograph by the author. More
Journal Article
positions (2007) 15 (3): 511–552.
Published: 01 August 2007
...Miyako Inoue Copyright 2007 by Duke University Press 2007 Things That Speak: Peirce, Benjamin, and the Kinesthetics of Commodity Advertisement in Japanese Women’s Magazines, 1900 to the 1930s Miyako Inoue What, in the end, makes advertisements so superior...
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Published: 01 November 2022
Figure 4 1914 tobacco advertisement, 2009. Photograph by the author. More
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Published: 01 May 2025
Figure 4 A scene highlighted in advertisements highlights the mix of styles and layers. More
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Published: 01 May 2025
Figure 1 Advertisement column displaying face mask. Private collection. More
Journal Article
positions (2008) 16 (3): 629–659.
Published: 01 August 2008
...Dean Brink This essay argues that Tawara Machi's poetry both sustains the intertextual bias of classical court poetry and uses it to incorporate some of the most ubiquitous texts of our age: advertising and other consumer discourse. Tawara's reinvention of contemporary tanka is based...
Journal Article
positions (2018) 26 (3): 389–421.
Published: 01 August 2018
... soundscapes in the feature films Rabun (2003), Sepet (2005), and Gubra (2006), as well as her work in commercial advertising. By creating moments and objects that “resonate,” Ahmad fashions a cinematic subjectivity that is informed by Malaysia’s position as a newly independent nation and full participant...
Journal Article
positions (2023) 31 (3): 597–622.
Published: 01 August 2023
... this cultural amnesia that the myth of ethnic homogeneity was maintained, allowing the contemporary multiculturalism discourse and practice to be advertised as a novel cultural globalization project that is free of historical guilt or responsibility. [email protected] Copyright 2023 by Duke University...
Journal Article
positions (2001) 9 (1): 161–186.
Published: 01 February 2001
... warning. Around the same time, advertisements, which had been displaying the landscape of globalization and the template of the modern (Western) ideal positions 9:1 © 2001 by Duke University Press positions 9:1 Spring 2001...
Journal Article
positions (2007) 15 (3): 451–455.
Published: 01 August 2007
... to liberate both her own and other female bodies from the dominant social inscription. Miyako Inoue’s “Things That Speak: Peirce, Benjamin, and the Kines- thetics of Commodity Advertisement in Japanese Women’s Magazines, 1900...
Journal Article
positions (2004) 12 (2): 299–327.
Published: 01 May 2004
... to come to Beijing to perform specifically for the foreign diplomats.22 In 1910, when the famous American magician Nicola performed in Shanghai’s Zhang Yuan (Zhang Garden), his advertisement stated specifically that the show invited the attendance...
Journal Article
positions (2022) 30 (4): 645–652.
Published: 01 November 2022
... is an example par excellence of resistance against the regime of interpellation in its radical questioning of received norms and practices, senses and sensations, both personal and institutional. The second group takes up the question of memory. Olga Fedorenko's “The Advertising Museum in Seoul: Dream...
Journal Article
positions (1999) 7 (3): 799–827.
Published: 01 August 1999
... in a sari and advertising practices utilized a transnational context specific to India did sales improve. Thus the Americanness of Bar- bie and the standard of its white femininity had to be mediated by various other factors that were...
Journal Article
positions (2013) 21 (4): 987–1018.
Published: 01 November 2013
... is consistent is the overwhelming predominance of advertising that has become a well-­known characteristic feature of Little Saigon Radio’s weekend format. How the configuration of this distinct programming schedule produces a Vietnamese-­American...