Marking and Marketing “Difference”: Filipino Oriental Stores in Southern California

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Fall 1997

Issue Editors

Lisa Lowe

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Elaine H Kim

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Research Article| May 01 1997

Enrique Bonus

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positions (1997) 5 (2): 643–669.

https://doi.org/10.1215/10679847-5-2-643

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Marking and Marketing “Difference”: Filipino Oriental Stores in Southern California Available to Purchase