1-20 of 129 Search Results for

advertising

Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Article
Poetics Today (2001) 22 (4): 795–827.
Published: 01 December 2001
...Andrew Cowell This article examines the earliest examples of advertising and consumer commodities in medieval texts in relation to twentieth-century critical theories of the social role of advertising and its relation to both“literature” and “rhetoric.” It discusses the ways advertising...
Image
Published: 01 December 2023
Figure 2 Advertisements with verbal elements of Epica Awardee campaign titled Global 2000: The World's Smallest National Parks. Agency: HMT GmbH, 2020. https://winners.epica-awards.com/2020/winner/52-00746-PRT/heimat-wien-hmt-marketing-gmbh/global-2000-the-worlds-smallest-national-parks . More
Journal Article
Poetics Today (2017) 38 (1): 61–92.
Published: 01 February 2017
... in metaphorical expressions. In particular, the author reviews Forceville's (1995) examples of possible bidirectionality in film, advertisement, poetry, and a real-life incident. In further exploring more general notions of metaphorical workings in various genres, the author concludes that not only...
Journal Article
Poetics Today (2012) 33 (2): 137–168.
Published: 01 June 2012
..., novelizations are works of literature that can be enjoyed without knowledge of the film they are based on; on the other, they can be (and often are) seen as mere tools of film advertising. This latter aspect becomes particularly evident when looking at the cover design of a novelization. It invariably features...
Journal Article
Poetics Today (2022) 43 (2): 363–385.
Published: 01 June 2022
..., vignettes, and meditations. While scholars of narrative agree that we witness a new dominance of the generic conventions of traditional autobiography—especially its trope of redemption and conversion narratives—among storytellers on digital platforms as well as in advertisement, marketing and political...
Journal Article
Poetics Today (2023) 44 (4): 631–646.
Published: 01 December 2023
...Figure 2 Advertisements with verbal elements of Epica Awardee campaign titled Global 2000: The World's Smallest National Parks. Agency: HMT GmbH, 2020. https://winners.epica-awards.com/2020/winner/52-00746-PRT/heimat-wien-hmt-marketing-gmbh/global-2000-the-worlds-smallest-national-parks . ...
FIGURES | View All (4)
Image
Published: 01 September 2022
Figures 28a–b Examples of overt photo manipulation in the form of ab and tattoo stickers advertised by @photable_app, screenshot November 3, 2017. More
Journal Article
Poetics Today (2017) 38 (1): 93–121.
Published: 01 February 2017
... “Rhetorical Figures in the Advertising Image.” In Marketing and Semiotics: New Directions in the Study of Signs for Sale , edited by Umiker-Sebeok Jean , 295 – 318 ( Berlin : Mouton de Gruyter ). 2015 Educational Testing Service www.ets.org/toeic (accessed November 10, 2015...
Journal Article
Poetics Today (2001) 22 (2): 515–548.
Published: 01 June 2001
...). Tomaselli, Keyan G. 1996 Appropriating Images: The Semiotics of Visual Representation (Denmark:Intervention Press). 1997 “Ownership and Control in the South African Print Media: Black Empowerment after Apartheid, 1990–1997,” Equid Novi 18 (1): 21 -68. True Love 2000a Advertisement,May, 4...
Journal Article
Poetics Today (2022) 43 (3): 479–532.
Published: 01 September 2022
...Figures 28a–b Examples of overt photo manipulation in the form of ab and tattoo stickers advertised by @photable_app, screenshot November 3, 2017. ...
FIGURES | View All (31)
Journal Article
Poetics Today (2005) 26 (1): 151–159.
Published: 01 March 2005
..., the variety of practices to which anonymity gives rise. The ‘‘by the author of ’’ formula (he instances ‘‘Disci- pline, By the Author of Self-Control’’ as his favorite) is anonymous but links two pseudonymous books and advertises the author’s previous wares while defining the taste that will appreciate...
Journal Article
Poetics Today (2013) 34 (3): 361–388.
Published: 01 September 2013
... Feind in dir (Alpha 0.7: The Enemy Within), a multimedial storytelling project created by the German TV chain Su¨dwestrundfunk. Alpha 0.7 ran in November and December 2010 and was advertised under the slogan “Keine Serie. Ein Universum” (“Not a series. A universe The core of this universe is a TV...
Journal Article
Poetics Today (2004) 25 (1): 159–160.
Published: 01 March 2004
... 2004 Notes on Contributors Bill Freind is an assistant professor in the Department of English and Foreign Lan- guages at the University of West Florida. He is at work on a book on the relationship between advertising and the avant-garde. N. Katherine Hayles, Hillis Professor...
Journal Article
Poetics Today (2022) 43 (2): 265–286.
Published: 01 June 2022
... features within the current storytelling boom. Stories online are increasingly being promoted by social media and advertising companies as the ideal vehicle for presenting an authentic self. While authenticity is routinely associated with “realness,” its specific definitions and conceptualizations...
FIGURES
Journal Article
Poetics Today (2006) 27 (3): 597–614.
Published: 01 September 2006
... 1981 No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920 (New York: Pantheon). 1983 “From Salvation to Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930,” in The Culture of Consumption: Critical Essays in American...
Journal Article
Poetics Today (2017) 38 (1): 1–14.
Published: 01 February 2017
... Blending and the Mind's Hidden Complexities ( New York : Basic Books ). Forceville Charles 1996 Pictorial Metaphor in Advertising ( London : Routledge ). 2004 “Book Review: The Way We Think: Conceptual Blending and the Mind's Hidden Complexities,” Metaphor and Symbol 19 , no. 1...
Journal Article
Poetics Today (2009) 30 (1): 133–151.
Published: 01 March 2009
...,’ does not exist.” In its place, an abyss of soul-wrenching emptiness gapes. Taking Kabakov’s observations a step further, Viache- slav Kuritsyn (2000: 99) remarks: “The works of pop-art exhibit advertisements of various things, and, ‘inside’ the store, there are real things that correspond...
Journal Article
Poetics Today (2008) 29 (1): 129–153.
Published: 01 March 2008
... printed over photographic images of female models in bathing suits. The images could derive from the world of advertising or erotic magazines and are cropped to focus on pelvis or breasts; the poems are by turns erotic, vulgar, childlike, and sarcastic send-ups of the commercialization of sex...
Journal Article
Poetics Today (2003) 24 (1): 127–137.
Published: 01 March 2003
...- 8 ence that have been available to an individual visual system as it develops. 6828 POETICS TODAY / 24:1 / sheet 136 of 151 It would be hard to argue, for example, that computer image morphing, now regularly used in animated advertising, has...
Journal Article
Poetics Today (2002) 23 (3): 563–566.
Published: 01 September 2002
... Dennis Brown, we can wonder whether, in this new context, it is still a cliché. To be effective, advertising slogans have the delicate task of finding the right balance between the lowest common denominator of cultural knowl...