...Dorothee Birke Abstract While the internet is often seen as having destroyed book culture, this article is interested in those areas in our contemporary media environment where book and internet culture actually converge. Focusing on the example of BookTube, the author examines how book culture...

... just as easily be instances of phatic communication (“Look, I'm reading!”) as of active interpretation. Furthermore, participation and conversations around literature in modern participatory culture can be totally decoupled from actual reading (as Birke shows in her article on BookTubers who unbox...