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advertisement analysis
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Journal Article
Pedagogy (2015) 15 (2): 378–382.
Published: 01 April 2015
... canon formation advertisement analysis Works Cited Bryant Marsha . 2002 . “ Plath, Domesticity, and the Art of Advertising .” College Literature 29.3 : 17 – 34 . ———. 2009 . “ Counter-intuitive Innovation .” Modernism/Modernity 16.3 : 482 – 84 . Cooks Bridget R...
Journal Article
Pedagogy (2018) 18 (2): 375–385.
Published: 01 April 2018
... wanted advertisements for runaway slaves to frame classroom discussions about the slave narrative. This lesson enhances skills of careful observation, critical questioning, writing to discover, and comparative analysis as it deepens students’ knowledge of African American literature...
Journal Article
Pedagogy (2006) 6 (2): 231–259.
Published: 01 April 2006
... to give such a voice to the course-management system in use at
the university, providing it with the agency to “talk back” to its users.
An expansion on the traditional advertisement analysis asks students
252 pedagogy
to find and analyze an advertisement, critically examining its use...
Journal Article
Pedagogy (2009) 9 (1): 177–183.
Published: 01 January 2009
...: Identity, Generativity, and Social Transformation.
By Mark Bracher. New York: Palgrave-MacMillan, 2006.
David A. Brenner
The corporate transformation of the university is proceeding apace. As of a
decade ago, colleges in the United States were already spending as much on
advertising...
Journal Article
Pedagogy (2006) 6 (1): 25–52.
Published: 01 January 2006
.... Thus we patronize our own special Web sites (turnitin .com, plagiarism.org) seeking detection solutions, only occasionally asking why such wholesale plagiarism is occurring at all. A recent mass-mailed advertisement for turnitin.com (which I received on 2 April 2005), titled One of These Students...
Journal Article
Pedagogy (2009) 9 (2): 289–313.
Published: 01 April 2009
...
Dickens, George Eliot, and Wilkie Collins,” Jessica Laffoon, a third student
in the Breakfast Serial Club, expanded the class’s extratextual analysis to the
“advertisements accompanying serial publications” of The Fever and Charles
Dickens’s unfinished work The Mystery of Edwin Drood. She discovered...
Journal Article
Pedagogy (2006) 6 (2): 209–230.
Published: 01 April 2006
... McQuade. 2000 . Seeing and Writing . Boston: Bedford/St. Martin's. Nava, Mica, with Orson Nava. 1996 . “Discriminating or Duped? Young People as Consumers of Advertising/Art.” In Media Studies: A Reader, ed. Paul Marris and Sue Thornham , 503 -9. Edinburgh: Edinburgh University Press. Ogden...
Journal Article
Pedagogy (2016) 16 (2): 356–367.
Published: 01 April 2016
...
analysis, intended to help students develop their skills in visual literacy. As
is often the case with such lessons, I project images from advertisements and
discuss how the compositions of these images use rhetoric and symbol to
influence the viewer and accomplish the goals of the advertisement...
Journal Article
Pedagogy (2004) 4 (2): 241–262.
Published: 01 April 2004
... 1950s television advertisements in our discussions of postwar gender roles that Plath negotiated in her poetry, prose, and photographic portraits. In provid- ing an account of my course, this essay addresses Plath s impact on a new gen- eration of readers. I quote from my students papers, exams...
Journal Article
Pedagogy (2007) 7 (3): 359–383.
Published: 01 October 2007
... problems
Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture
Volume 7, Number 3 doi 10.1215/15314200-2007-005 © 2007 by Duke University Press
359
in ecology: toxicological analysis...
Journal Article
Pedagogy (2005) 5 (2): 195–212.
Published: 01 April 2005
.... There are a number of ways to make sense of the uneasiness that too often accompanies our attempts to lead classroom discussions that meaning- fully engage talk across racial diff erences. Shelby Steele s (1990: 34) analysis 200 Pedagogy of the shaming silence where eye contact terrorizes suggests that African...
Journal Article
Pedagogy (2023) 23 (1): 69–89.
Published: 01 January 2023
... of his children were devalued at school when their teacher actively threatened them because of their religious background and when the school refused to believe his children's account of this incident. This student asked us how we could apply our critical analysis to these painful events and whether...
Journal Article
Pedagogy (2012) 12 (3): 521–540.
Published: 01 October 2012
... situation.
For instance, we participated in a collaborative rhetorical analysis
activity with undergraduates at the University of Texas. The goal was to
conduct a real-time rhetorical analysis of political advertising for 2010 Michi-
gan and Texas gubernatorial candidates in two groups of four...
Journal Article
Pedagogy (2018) 18 (1): 157–173.
Published: 01 January 2018
... collection and analysis; locate a
relevant job advertisement
Topics/Activities: Informal presentation by students — evaluating sample résumés;
in-class work on résumés and cover letters
Week 7
Readings: Beaufort, “The Institutional Site of Composing: Converging and
Overlapping...
Journal Article
Pedagogy (2011) 11 (2): 371–394.
Published: 01 April 2011
... and presentation (2+ pp., double spaced)
As a group, identify five or more discursive approaches and/or rhetorical
strategies from your group analysis of the three opinion pieces that you will
include in your discourse parody. Your parody can take the form of a
• commercial advertisement related...
Journal Article
Pedagogy (2022) 22 (1): 165–168.
Published: 01 January 2022
... Lives Matter personal agency threshold experience negotiation authority Dr. Joonna Trapp's Rhetorical Studies students were assigned to conduct a “sustained analysis of a theme across time” utilizing “rhetorical thinking.” Mariah Dozè, an aspiring legal activist and student in the class, had...
Journal Article
Pedagogy (2006) 6 (3): 553–558.
Published: 01 October 2006
... with some of its argu-
ments. There are at least three reasons why we should consider On Bullshit
a book worthy of serious attention. First, Frankfurt’s subject establishes
bullshit as a significant term for the analysis of public discourse. Second,
as writing, On Bullshit is pedagogically useful...
Journal Article
Pedagogy (2021) 21 (2): 295–309.
Published: 01 April 2021
..., which include summary, key points and evidence, critical analysis, and critical questions. Their class discussions on the news, their papers, the news digests they read and composed, and their collaborative annotations contributed to their ability to interpret evidence, ponder readers, and digest...
Journal Article
Pedagogy (2010) 10 (1): 201–215.
Published: 01 January 2010
... © 2009 by Duke University Press
201
Later that same semester, an instructor in my department e-mailed me
with this question:
One of the groups in my class want[s] to do an advertisement for their movie project.
They would like...
Journal Article
Pedagogy (2001) 1 (1): 21–36.
Published: 01 January 2001
..., sitcom viewers, advertising copywriters, and South- ern Christian antipornography activists. McLaughlin s argument suggests that we are so used to opposing street smarts and book smarts vernacular and intellectual discourse that we overlook moments when the one is a vehicle for the other. Taking...
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