Based on the experiences of three graduate assistant directors working in the Howe Writing Initiative, a joint WAC effort between Miami University's business school and English department, this essay introduces entrepreneurial consulting as a model for implementing WAC initiatives in different disciplines. The entrepreneurial consulting model emphasizes the need to establish an ongoing presence within a discourse community, to continually “sell” writing and rhetoric to both faculty and students, and to strategically use rhetoric to promote rhetoric.
Skip Nav Destination
Research Article| January 01 2009
Making the Rhetorical Sell: Entrepreneurial Consultancy as a WAC Model
Pedagogy (2009) 9 (1): 61–76.
Lisa Shaver, Sarah Bowles, Cristy Beemer; Making the Rhetorical Sell: Entrepreneurial Consultancy as a WAC Model. Pedagogy 1 January 2009; 9 (1): 61–76. doi: https://doi.org/10.1215/15314200-2008-017
Download citation file: