This essay describes a project in a first-year writing course in which students created video Public Service Announcements. The project resulted from a university-sponsored contest to prevent the spread of the H1N1 virus on campus. Illustrating the process of creating such video compositions allows an examination of the potential for multimedia projects in writing courses, especially projects that respond to a public call or exigence. This project pushes students not only technologically but also rhetorically.

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