Abstract

In recent years, the figurative face of politics in America often quite literally has become the face of a celebrity. This trend finds citizens in democratic society willing to yield up their political consciousness to media-created celebrities. Drawing on the theories of Michel Foucault and Jean Baudrillard, this article argues that the investiture of authority in celebrities represents a continuation of the trend by which social bodies operate as the site where relations of power are played out, and by which the media serve as a means in which real democracy has been replaced by a simulated one. Alongside grassroots participation, and in some cases leading it, society is incorporating a new language that deploys celebrities as chief vehicles for the simulation of political consent, thereby overcoming public apathy, and buttressing the existing political order.

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