... to the gamification of life in twenty-first-century capital, I unpack the role that individual interest in self-preservation plays in constituting contemporary political subjectivity. I read this dynamic in relation to the account of the subject of interest offered by Michel Foucault and argue that what I call life...

... be found in the narrator's fixation on a coffee-shop loyalty card, a typical instance of gamification in which the customer receives a free cup of coffee for every ten purchased and marked on the card that, for the narrator, presents the “exciting” possibility of “clocking the counter, going right round...

...). The language of kindness, freedom, and flexibility has become central to the operations of corporations that place their workers in greater states of precarity while promising them even more freedom, independence, and even fun. Witness Amazon's use of gamification to motivate its workers by setting up video...