Rachele Dini's introduction to her book opens with a quote from the speech President Donald Trump gave at a campaign rally in Milwaukee, Wisconsin, in January 2020. Central to Trump's intervention is the call for efficient household appliances (the dishwasher), whose correct functioning will bring back “standards that are great” (1). Trump's speech foregrounds the key issue the book investigates: the relevance and persistence of “all-electric” appliances in the American cultural and political imaginary in the twentieth and twenty-first century. Since the beginning of the twentieth century, the automated home represented a sign of technological modernity and of progress. The call to desire and buy time-saving appliances worked as an ideological interpellation aimed at transforming the American public, and women in particular, through the promise of reducing domestic labor time in order to enjoy, instead, “the good life.” This ideological interpellation, still alive today as Trump's speech shows, has a...

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