There is a famous scene in the Wachowskis' 1999 film, The Matrix, that has become a beloved meme of conspiracy theorists around the world. The rebel leader Morpheus, played by Laurence Fishburne, presents the hacker Neo, played by Keanu Reeves, with a choice of two pills: if he swallows the blue one, he can carry on living his normal life, believing whatever he wants about the strange glitches he keeps noticing in his experience of reality; if he takes the red one, he can take a tumble down the rabbit hole and learn the truth about what lies behind that reality. Needless to say, Neo picks the red one; the surface of a mirror into which he looks turns fluid at his touch and begins to envelop his body. The next moment he finds himself naked and hairless in a pink...

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