In August 2015, Fortune introduced its “Change the World List,” a collection of companies recognized for their “progress in addressing major social problems as a part of their core business strategy” (Murray). These companies, the magazine claims, have the capacity to increase their bottom line through philanthropy or “are doing well by doing good.” By honoring recent contributions to the category of corporate charity, the magazine pointedly applauds businesses for doing their part to uphold the image of capitalism as a benevolent economic system. “Not for the first time, capitalism is under attack,” the article begins, and it reasserts Fortune's commitment to presenting contemporary capitalism as a force of good in the world. To understand this requires tethering projected futures, for “[b]usiness in pursuit of profit still offers the best hope of addressing many of mankind's most deeply rooted...
kate marshall is associate professor of English at the University of Notre Dame. She is the author of Corridor: Media Architectures in American Fiction (2013) and coeditor of the Post45 book series at Stanford University Press.
Kate Marshall; Visible Hands. Novel 1 August 2016; 49 (2): 368–371. doi: https://doi.org/10.1215/00295132-3509131
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