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Published: 01 April 2021
Figure 3. Theatrical release advertisement for Umrao Jaan (2006) starring Bollywood icon and beauty pageant queen Aishwarya Rai in the title role as a courtesan. Photo courtesy National Film Archives of India. More
Image
Published: 01 April 2021
Figure 4. Lux Soap advertisement featuring actress Leela Chitnis, c. 1930 More
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Published: 01 April 2021
Figure 3. Advertisement for Guerilla . More
Journal Article
Meridians (2020) 19 (S1): 363–388.
Published: 01 December 2020
... and European/Euro-American hegemony in local and global contexts. This article breaks away from these established theoretical trajectories by arguing that desire for “whiteness” is not the same as desire for “Caucasian whiteness.” Examining advertisements for skin-whitening products in the Indonesian version...
Journal Article
Meridians (2010) 10 (2): 15–41.
Published: 01 March 2010
... advertisements for skin-whitening products in the Indonesian version of Cosmopolitan and skin-tanning products in the American version of Cosmopolitan , I point out the construction of “cosmopolitan whiteness.” Whiteness is not simply racialized or nationalized as such, but transnationalized. Whiteness...
Journal Article
Meridians (2002) 3 (1): 161–190.
Published: 01 September 2002
... Genjibeing a work that epitomizes, for many, the Japanese "past" and "tradition." Interestingly enough, another shojoman,gaby Yamato is featured in a Visine advertisement in the fashion magazine Nonno.The advertisement copy reads "The Japanese Young Lady [has] stars in her eyes"; the central image...
Journal Article
Meridians (2021) 20 (1): 127–150.
Published: 01 April 2021
...Figure 3. Theatrical release advertisement for Umrao Jaan (2006) starring Bollywood icon and beauty pageant queen Aishwarya Rai in the title role as a courtesan. Photo courtesy National Film Archives of India. ...
FIGURES | View All (5)
Journal Article
Meridians (2008) 8 (1): 293–321.
Published: 01 September 2008
... companies. New York City Mayor Rudolph Giuliani may have shut down 42 nd Street "smut" peddlers, but Manhattan's West Side boasts an entire building advertising Larry Flynt's Hustler Club. Even the use of currency itselfis changing; the U.S. Treasury since 1991 has doubled its printing of the $2 bill. One...
Journal Article
Meridians (2022) 21 (1): 207–235.
Published: 01 April 2022
... as possible” because it mirrors advertisement schemas of beauty and success that align with the neoliberal capitalist mission. Marginalized folks are enticed to participate in “bourgeois individualist cultural forms,” such as commodifying their identity, to gain nominal inclusion into powerful, but oppressive...
FIGURES
Journal Article
Meridians (2010) 10 (2): v–vii.
Published: 01 March 2010
...: The Effects and Affects of Skin-Whitening Advertisements in a Transnational Women's Magazine in Indonesia" looks at how whiteness is not racialized as such but instead represents a "cosmopolitanness" that signifies not imitation but transnational mobility. I "morphed from different shades of white to, well...
Journal Article
Meridians (2018) 16 (2): 363–372.
Published: 01 March 2018
... marginalized groups to find alternate ways to sustain themselves as a community and engage in democratic society," writes Steele (2016, 74). "Images are a key component of advertisements, and are also key components of ideologies about race present in media," notes Barner (2017, para. 2), meaning that "media...
Journal Article
Meridians (2018) 17 (1): 82–96.
Published: 01 September 2018
... by the woman’s decision for a short natural crop, it is reticent appreciation, marked by comments of bravery and uninvited suggestions for makeup and jewelry to make for a more legibly heterosexual and feminine appearance. 9 Advertisements for hair products also play to the haptic register, going as far...
Journal Article
Meridians (2004) 5 (1): 261–263.
Published: 01 September 2004
... this process as the "inoculating ofPilipinos with American values and the Coca Cola Culture" (Pido 1997, 24). America is advertised as a superior country to the Philippines in every aspect. This displacement within their motherland is important because it creates a dual sense of home for many Filipino...
Journal Article
Meridians (2022) 21 (1): 1–10.
Published: 01 April 2022
.... Erin Batiste, “Longer, Love,” which mocks (up) an advertisement for hair products featuring a light-skinned Black woman with smooth, wavy hair above whom the rhetorical question “do you want love” floats. The poet rejects the original advertisement’s misogynoirist (Bailey 2013 : 26) message...
Journal Article
Meridians (2006) 6 (2): 117–149.
Published: 01 March 2006
... for its celebration of the woman's economic independence and how it depended on her becoming a consumer subject to the manipulative programs of media advertising and on objectifying her as a sexual being. Despite this, as in Europe, the rhetoric of the New Woman in Egypt had negative and positive impact...
Journal Article
Meridians (2020) 19 (S1): 149–154.
Published: 01 December 2020
... and limbs floats through. the sirens have stopped now. the advertisers are back on the air. the rescue workers are traumatized. the skyline is brought back to human size. no longer taunting the gods with its height. i have not cried at all while writing this. i cried when i saw those buildings...
Journal Article
Meridians (2002) 2 (2): 254–258.
Published: 01 March 2002
... eyelashes and nose and beautiful color and stubborn hair. what will their lives be like now? over there is over here. SEPTEMBER 11: A FEMINIST ARCHIVE 257 7. all day, across the river, the smell of burning rubber and limbs floats through. the sirens have stopped now. the advertisers are back on the air...
Journal Article
Meridians (2004) 5 (1): 226–256.
Published: 01 September 2004
... dissemination. Sponsored by the American trade association BEEF-EX,the series called MyAmericanWife!attempts to persuade Japanese housewives to cook more American red meat. Part lifestyle documentary, part cooking show, and part advertisement, MyAmericanWife!profiles the lives of American housewives and films...
Journal Article
Meridians (2008) 8 (1): 211–235.
Published: 01 September 2008
... of music video casting. From casting to production, women are subjected to harsh physical scrutiny because their bodies are among the many commodities used to create the music video as an extended advertisement for the music products (songs, albums) sold by the record label. As Lisa Lewis (1990, 5) notes...
Journal Article
Meridians (2016) 15 (1): 65–85.
Published: 01 December 2016
... in examples from the process of creating an avatar or drawn from popular media sites, such as YouTube. Resources "Intersectionality of Race and Gender: A Framework for Learning, Dialogue and Change" (Gentlewarrior 2012) 80 MERIDIANS 15:I "Killing Us Softly4: Advertising's Image of Women" (Kilbourne 20!0...