Transnational Hallyu: The Globalization of Korean Digital and Popular Culture is coauthored by three media studies scholars who introduce a broad range of perspectives and case studies on the flow and reception of Korean popular culture in North and South America (the United States, Canada, and Chile) and Europe (Germany and Spain). It thus provides various comparative views of the Korean Wave (Hallyu) in the digital age and is a welcome addition to the rapidly evolving field of Korean Wave. This book combines (1) an extensive overview of the context (the political economy of industries and cultural policies) of the transnational cultural flow of Hallyu; and (2) specific case studies based on interviews with the consumers of Korean cultural products (mostly K-pop fans) to offer a comprehensive explanation of the topic on both the macro and micro levels.

In tandem with providing an efficient summary of the issues discussed in...

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