In recent years, a number of works have emerged that analyze the Korean Wave (Hallyu)—the sudden rise and seemingly global reach of Korean popular culture since the late 1990s. In New Korean Wave, Dal Yong Jin adds a new perspective to these as he examines to what extent the relevant industries have successfully hybridized their transnational production. Deliberating how local cultural players have responded to global developments, he argues that by extending the duration and extent of the Wave they may meaningfully contribute to a reversal of the global flow of culture, from East to West (p. 16). Through what is largely a cultural studies approach, he scrutinizes how various national policies and the adoption of neoliberalism have affected the development of cultural industries over the past few decades, noting that the various strategies did not seek to respond to any collective or citizen-based concerns for cultural...

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