A few months after the fourteenth Dalai Lama stated at the Kalachakra Initiation Ceremony in India in January 2006 that Tibetans should cease wearing clothing lined with endangered animal skins, Tibetans across the Tibetan Plateau destroyed millions of yuan worth of otter, leopard, tiger, and other pelts. Outsiders' interpretations of these events have flattened out the complexity of participants' motivations, which included not only religious and national loyalty, but also concerns about inequality wrought by capitalist development, framed through a lens of modern Chinese history. This paper traces heated debates among Tibetans about the burnings, including their implications for Tibetans' global reputation, the survival of Tibetan culture, and the possibility of a moral economy in an era of deepening commodification. It also explores the embodied, visual, and performative elements of the burnings through participants' videos. The role of local filmmaking efforts in spreading the burnings makes the accompanying videos especially relevant.

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