When one turns to the most recent of phenomena, there are a number of pitfalls one can undergo simply because one does not have the benefit of the passage of time or a large archive of readings as a starting point. This is one of many reasons why Kyung Hyun Kim's Virtual Hallyu, which addresses the last decade of South Korean cinema, is such an impressive work. The book is timely without being trite or merely fashionable and it contains a number of significant theoretical and local insights into the global present without being uselessly obscure to the general reader. Kim's incisive close readings of widely known South Korean productions (The Host, Old Boy, Secret Sunshine, etc.), as well as the potential to discover new titles, make the book a pleasure to read and to revisit for those inside, outside, or in between Korean studies....
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