Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

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Book Review| November 01 2002

Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

. By John McCreery.

Honolulu

:

University of Hawai'i Press

,

2000

.

216

pp. $24.95 (paper); $52.00 (cloth).

Patricia L. Maclachlan

University of Texas at Austin

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Journal of Asian Studies (2002) 61 (4): 1380–1381.

https://doi.org/10.2307/3096485

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Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers Available to Purchase