Advertising in Rural India: Language, Marketing Communication, and Consumerism

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Book Review| February 01 2002

Advertising in Rural India: Language, Marketing Communication, and Consumerism

. By Tej K. Bhatia.

Tokyo

:

Tokyo University of Foreign Studies

,

2000

.

333

pp.

C. A. Gregory

Australian National University

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Journal of Asian Studies (2002) 61 (1): 286–287.

https://doi.org/10.2307/2700258

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