Since the 1980s, fashionable Islamic dress for women, or tesettür, has become a growing segment of the textile industry in Turkey, yet its meaning and practice remain hotly contested. Through an analysis of the representation of these styles in company catalogs and of the ways in which covered women in Turkey view the styles, this article provides insight into how women’s fashion and the question of tesettür become negotiable elements of everyday practice. Our analysis shows that while there may be no easy reconciliation between the demands for modesty that underlie tesettür and the spectacle of ever changing fashion, women accept this disjuncture and knowingly engage in a constant mediation between the two.

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