The Origins of Behavioural Public Policy
Peter A. Ubel is the Madge and Dennis T. McLawhorn university professor of business, public policy and medicine at Duke University. His research explores controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care cost containment. His books include Pricing Life: Why It’s Time for Healthcare Rationing (MIT Press, 2000) and Free Market Madness: How Economics Is at Odds with Human Nature—and Why It Matters (Harvard Business Press, 2009).
Farrah Madanay, Peter A. Ubel; The Origins of Behavioural Public Policy. J Health Polit Policy Law 8802223. doi: https://doi.org/10.1215/03616878-8802223
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