When More Is Not Better: Three Common Mistakes in Health Messaging Interventions

Katherine Farrow completed this work as a postdoctoral researcher at the University of Paris, Nanterre. Her research has focused on the relevance of behavioral insights in the design of policy interventions to encourage prosocial behavior. She has held positions at the International Transport Forum at the Organisation for Economic Co-operation and Development and the US National Oceanic and Atmospheric Administration, and her work has been published in Kyklos, Public Choice, Energy Policy, Ecological Economics, and Ocean and Coastal Management.

katherinecfarrow@gmail.com

Gilles Grolleau is professor at Montpellier SupAgro/Center for Environmental Economics-Montpellier and advisor for academic research at the Burgundy School of Business. His main research interests concern the application of experimental methods and behavioral insights for a better understanding of human decisions and behaviors, notably in the environmental realm. His work has notably appeared in Ecological Economics, Management Science, Energy Policy, and the Journal of Economic Psychology, among others.

Naoufel Mzoughi is a research fellow in economics at INRA (Institut national de la recherche agronomique), France. His areas of expertise include environmental economics and behavioral economics applied to agri-environmental issues. Mzoughi participated in several projects leading to publications in high-ranked academic journals and recommendations to decision makers, notably regarding the way behavioral dimensions can be used to improve the effectiveness of environmental policies. His work has been published in Climate Policy, Ecological Economics, Kyklos, and the International Journal of Production Economics, among others.