The amount of advertising done by health-care professionals appears likely to increase. This article examines some of the legal constraints on such advertising, the likely extent of this advertising and the expected consumer response. Predictions are made about how competition, fees, quality and variety in the health care industry will be affected by increased advertising.
Research Article|August 01 1980
Advertising and the Health Care Professions
J Health Polit Policy Law (1980) 4 (4): 642-656.