If the U.S. is to achieve the goal of reducing the initiation of smoking among adolescents, it must implement a system of tobacco advertising regulation as one component of a comprehensive prevention program. This paper proposes a system of advertising regulation which is grounded in the relevant legal, information processing, and media effects theories.
Rebecca Arbogast; A Proposal to Regulate the Manner of Tobacco Advertising. J Health Polit Policy Law 1 June 1986; 11 (3): 393–422. doi: https://doi.org/10.1215/03616878-11-3-393
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