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Journal Article
Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929–1939
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Hispanic American Historical Review (2002) 82 (2): 257–290.
Published: 01 May 2002
...James P. Woodard Copyright 2002 by Duke University Press 2002 In 1929 the J. Walter Thompson Company (JWT), a leading North American advertising agency, opened an office in São Paulo. JWT’s founding of a Brazilian subsidiary emerged from a decade’s worth of discussion of how to increase...
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Flyer from 1976 advertising a soul dance in a Rio suburb featuring the grou...
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in When Rio was Black: Soul Music, National Culture, and the Politics of Racial Comparison in 1970s Brazil
> Hispanic American Historical Review
Published: 01 February 2009
Figure 1 Flyer from 1976 advertising a soul dance in a Rio suburb featuring the group Black Power, among others. From the collection of the Arquivo Público do Estado do Rio de Janeiro, Fundo Polícias Políticas no Rio de Janeiro, sector DGIE, folder 252, p. 03. Reprinted with permission.
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in Acting Inca: The Parameters of National Belonging in Early Twentieth-Century Bolivia
> Hispanic American Historical Review
Published: 01 May 2010
Figure 1 Newspaper advertisement for the Inca Pharmacy. El Comercio (La Paz), March 2, 1899, Archivo Nacional Boliviano.
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Journal Article
Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture
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Hispanic American Historical Review (2013) 93 (4): 710–712.
Published: 01 November 2013
... University Press 2013 “In 1947,” as we learn in Natalia Milanesio’s impressive first book, “the International Advertising Association (IAA) published a study on the Buenos Aires market sponsored by the American Export Advertising Association” (p. 58). Given the fact that 1947 was Juan D. Perón’s second...
Journal Article
Creating Mexican Consumer Culture in the Age of Porfirio Díaz
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Hispanic American Historical Review (2014) 94 (1): 125–126.
Published: 01 February 2014
... on the company El Buen Tono. It briefly recounts the history of the tobacco industry in Mexico and then delves into El Buen Tono’s original strategies to promote its products, like the use of a dirigible, a walking electric billboard, lotteries, and cinematography. Chapter 2 zooms out on the issue of advertising...
Journal Article
Yankee Don’t Go Home: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920–1950
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Hispanic American Historical Review (2005) 85 (2): 371–372.
Published: 01 May 2005
... . Figures. Notes. Bibliography. Index. xi , 321 pp. Cloth , $59.95 . Paper , $21.95 . Copyright 2005 by Duke University Press 2005 Yet as effective as advertising may have been, the premier American advertising agency, J. Walter Thompson, emerges in this story as a strikingly inept...
Journal Article
Hispanic American Historical Review (1996) 76 (3): 614–615.
Published: 01 August 1996
... by showing how historical myths were channeled through the techniques of contemporary advertising. He sees the goals of historical myths and those of advertising as similar, even though advertising is a much more consciously produced process. In this case, advertising “sells” policies by rhetoric (and images...
Journal Article
Brazil's Revolution in Commerce: Creating Consumer Capitalism in the American Century
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Hispanic American Historical Review (2021) 101 (1): 196–197.
Published: 01 February 2021
...: A Cultural History of Advertising in America (1994), Victoria de Grazia's Irresistible Empire: America's Advance through 20th-Century Europe (2005), and Julio Moreno's Yankee Don't Go Home! Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920–1950 (2003). Woodard even...
Journal Article
Runway Hospitality: Air Jamaica's “Rare Tropical Birds” and the Embodied Gender and Race Politics of Tourism, 1966–1980
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Hispanic American Historical Review (2022) 102 (2): 285–319.
Published: 01 May 2022
... ; Rowe, Imagining Caribbean Womanhood ; Wilk, “Local and the Global.” 37. Leonard Sloane, “Advertising: Campaign Is Wooing Tourists to Jamaica,” New York Times (New York), 14 Sept. 1964, p. 53. Pringle's mother, Carmen De Lisser Pringle, had opened and run Montego Bay's Sunset Lodge in 1935...
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Journal Article
Hispanic American Historical Review (1999) 79 (4): 776–777.
Published: 01 November 1999
... of modern technology (cinema, most prominently) in prose. Stylization involved more subtle adoptions and adaptations of the clipped phrasing, jumps in point of view, and the two-dimensional characters common in the advertising, poster art, and cinema of the period. Displacement involved the rejection...
Journal Article
Teresa Benguela e Felipa Crioula estavam grávidas: Maternidade e escravidão no Rio de Janeiro (1830–1888)
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Hispanic American Historical Review (2024) 104 (1): 146–147.
Published: 01 February 2024
.... Paper, R$90.00 . Copyright © 2024 by Duke University Press 2024 In 1888, shortly after the final abolition of slavery in Brazil, a newspaper in the city of Rio de Janeiro published an advertisement in which an unnamed person was looking for “Joana, daughter of the sertão do Piauí,” who...
Journal Article
The Argentine Silent Majority: Middle Classes, Politics, Violence, and Memory in the Seventies
Available to Purchase
Hispanic American Historical Review (2015) 95 (4): 701–702.
Published: 01 November 2015
..., including photographs, cartoons, magazine advertisements, and popular television shows (such as the soap opera Rolando Rivas, taxista ). Carassai employs these works to illuminate the shared assumptions, sense of humor, and understandings of morality that helped to determine what it meant to be middle...
Journal Article
Hispanic American Historical Review (1946) 26 (4): 599–617.
Published: 01 November 1946
... at Boston on December 28, 1808, in eighty days from Bafa, with a cargo of sugar, etc. {Federal Gazette and Baltimore Daily Advertiser, January 3, 1809). 2. Schooner Harmony, Captain Hopkins, sailed from Rio de Janeiro for Boston with coffee on November 20, 1808. She was owned by Alpheus Dunham and Jabez...
Journal Article
Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States
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Hispanic American Historical Review (2015) 95 (1): 190–192.
Published: 01 February 2015
... exploring advertising campaigns for grapes developed by Californian and Chilean growers to influence US consumers, the meaning of working-class consumption and women's employment in the grape industry, grape boycotts organized by a variety of progressive groups in the United States, or the political...
Journal Article
Die Presse in Lateinamerika
Open Access
Hispanic American Historical Review (1970) 50 (1): 213.
Published: 01 February 1970
..., first in German and then in English. For each publication the only data given are: political affiliation or sympathy, mailing address, current circulation, frequency of publication, the economic classification of most of its readers, the number of pages in a typical issue, and the advertising rates...
Journal Article
Hispanic American Historical Review (1989) 69 (4): 797–798.
Published: 01 November 1989
.... The first known public demonstration of the phonograph occurred in 1891, when a monarchist in Pará recorded and played back an antirepublican diatribe. Mass advertising appeared soon after 1900. Periodicals, nourished by advertising revenue and a doubling of the percentage of literate citizens between 1890...
Journal Article
The Shark and the Sardines
Open Access
Hispanic American Historical Review (1962) 42 (3): 461–462.
Published: 01 August 1962
... in the Arévalo administration and Minister of Foreign Relations in the Arbenz regime, and June Cobb, an American socialist who reportedly has earned $1,000 a month translating speeches for Fidel Castro. New York publisher Lyle Stuart promoted sales for this book in three full-page advertisements in The New...
Journal Article
Hispanic American Historical Review (1964) 44 (3): 395–396.
Published: 01 August 1964
...C. Harvey Gardiner On December 11, 1843, Prescott wrote his American publisher, Harper and Brothers, “I shall furnish the Courier & Advertiser [Boston newspapers] with proof sheets containing extracts from various parts of the work [ The Conquest of Mexico ]. As the most showy...
Journal Article
Intersecting Tango: Cultural Geographies of Buenos Aires, 1900–1930
Available to Purchase
Hispanic American Historical Review (2009) 89 (4): 710–711.
Published: 01 November 2009
... as expressed in tango lyrics. Bergero displays an encyclopedic knowledge of the period’s cultural sources: novels, plays, architecture, tango lyrics, newspaper columns, advertisements, private letters, popular magazines, fashion styles, and so on. Her command of “low” cultural genres such as tango and sainete...
Journal Article
From Bananas to Buttocks: The Latina Body in Popular Film and Culture
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Hispanic American Historical Review (2010) 90 (1): 198–199.
Published: 01 February 2010
... of the source material that underlies these essays, such as popular magazines, advertisements, movie reviews, and web posts. (One essay is based largely on analysis of just four magazine covers and advertisements that feature Jennifer Lopez and Penélope Cruz. While such work may be deemed useful in the sphere...
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