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Journal Article
Hispanic American Historical Review (2002) 82 (2): 257–290.
Published: 01 May 2002
...James P. Woodard Media studies were obviously essential for an advertising agency’s new subsidiary. Contacts with São Paulo’s newspapers began in June; by early August, professional contacts had been made with 80 papers across the country. 44 Along with these contacts, the agency studied...
Published: 01 February 2009
Figure 1 Flyer from 1976 advertising a soul dance in a Rio suburb featuring the group Black Power, among others. From the collection of the Arquivo Público do Estado do Rio de Janeiro, Fundo Polícias Políticas no Rio de Janeiro, sector DGIE, folder 252, p. 03. Reprinted with permission. More
Published: 01 May 2010
Figure 1 Newspaper advertisement for the Inca Pharmacy. El Comercio (La Paz), March 2, 1899, Archivo Nacional Boliviano. More
Journal Article
Hispanic American Historical Review (2013) 93 (4): 710–712.
Published: 01 November 2013
... University Press 2013 “In 1947,” as we learn in Natalia Milanesio’s impressive first book, “the International Advertising Association (IAA) published a study on the Buenos Aires market sponsored by the American Export Advertising Association” (p. 58). Given the fact that 1947 was Juan D. Perón’s second...
Journal Article
Hispanic American Historical Review (2014) 94 (1): 125–126.
Published: 01 February 2014
... on the company El Buen Tono. It briefly recounts the history of the tobacco industry in Mexico and then delves into El Buen Tono’s original strategies to promote its products, like the use of a dirigible, a walking electric billboard, lotteries, and cinematography. Chapter 2 zooms out on the issue of advertising...
Journal Article
Hispanic American Historical Review (2005) 85 (2): 371–372.
Published: 01 May 2005
... . Figures. Notes. Bibliography. Index. xi , 321 pp. Cloth , $59.95 . Paper , $21.95 . Copyright 2005 by Duke University Press 2005 Yet as effective as advertising may have been, the premier American advertising agency, J. Walter Thompson, emerges in this story as a strikingly inept...
Journal Article
Hispanic American Historical Review (1996) 76 (3): 614–615.
Published: 01 August 1996
... by showing how historical myths were channeled through the techniques of contemporary advertising. He sees the goals of historical myths and those of advertising as similar, even though advertising is a much more consciously produced process. In this case, advertising “sells” policies by rhetoric (and images...
Journal Article
Hispanic American Historical Review (2021) 101 (1): 196–197.
Published: 01 February 2021
...: A Cultural History of Advertising in America (1994), Victoria de Grazia's Irresistible Empire: America's Advance through 20th-Century Europe (2005), and Julio Moreno's Yankee Don't Go Home! Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920–1950 (2003). Woodard even...
Journal Article
Hispanic American Historical Review (2022) 102 (2): 285–319.
Published: 01 May 2022
..., was running daily flights between Kingston, Montego Bay, Nassau, and multiple US cities, and employed beautiful women to perform flight attendant duties and model for an in-flight fashion show. Dubbed “the only airline you'll ever love” by its advertising team, Air Jamaica endeavored to create a unique...
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Journal Article
Hispanic American Historical Review (1999) 79 (4): 776–777.
Published: 01 November 1999
... attempts to reproduce the effects of modern technology (cinema, most prominently) in prose. Stylization involved more subtle adoptions and adaptations of the clipped phrasing, jumps in point of view, and the two-dimensional characters common in the advertising, poster art, and cinema of the period...
Journal Article
Hispanic American Historical Review (2024) 104 (1): 146–147.
Published: 01 February 2024
.... Paper, R$90.00 . Copyright © 2024 by Duke University Press 2024 In 1888, shortly after the final abolition of slavery in Brazil, a newspaper in the city of Rio de Janeiro published an advertisement in which an unnamed person was looking for “Joana, daughter of the sertão do Piauí,” who...
Journal Article
Hispanic American Historical Review (2015) 95 (4): 701–702.
Published: 01 November 2015
..., including photographs, cartoons, magazine advertisements, and popular television shows (such as the soap opera Rolando Rivas, taxista ). Carassai employs these works to illuminate the shared assumptions, sense of humor, and understandings of morality that helped to determine what it meant to be middle...
Journal Article
Hispanic American Historical Review (1946) 26 (4): 599–617.
Published: 01 November 1946
... at Boston on December 28, 1808, in eighty days from Bafa, with a cargo of sugar, etc. {Federal Gazette and Baltimore Daily Advertiser, January 3, 1809). 2. Schooner Harmony, Captain Hopkins, sailed from Rio de Janeiro for Boston with coffee on November 20, 1808. She was owned by Alpheus Dunham and Jabez...
Journal Article
Hispanic American Historical Review (2015) 95 (1): 190–192.
Published: 01 February 2015
... for denouncing the Pinochet regime, and generate demands for fair labor practices and familial power relations. Working people could own more durable goods as they sank deeper into poverty. Organizers of grape boycotts and international advertising campaigns alike targeted US consumers as important historical...
Journal Article
Hispanic American Historical Review (1970) 50 (1): 213.
Published: 01 February 1970
...Marvin Alisky Such information will be of more value to advertising agencies and wire service editors than to scholars. Not every historian in the field should have a copy, but every library should, for the handbook will be a welcome research tool. A Latin Americanist curious about a newspaper...
Journal Article
Hispanic American Historical Review (1989) 69 (4): 797–798.
Published: 01 November 1989
... by distributing thousands of portraits of the dictator. The first known public demonstration of the phonograph occurred in 1891, when a monarchist in Pará recorded and played back an antirepublican diatribe. Mass advertising appeared soon after 1900. Periodicals, nourished by advertising revenue and a doubling...
Journal Article
Hispanic American Historical Review (1962) 42 (3): 461–462.
Published: 01 August 1962
..., an American socialist who reportedly has earned $1,000 a month translating speeches for Fidel Castro. New York publisher Lyle Stuart promoted sales for this book in three full-page advertisements in The New York Times . This promotion prompted the United States Inter-American Council, a group of 114...
Journal Article
Hispanic American Historical Review (1964) 44 (3): 395–396.
Published: 01 August 1964
...C. Harvey Gardiner On December 11, 1843, Prescott wrote his American publisher, Harper and Brothers, “I shall furnish the Courier & Advertiser [Boston newspapers] with proof sheets containing extracts from various parts of the work [ The Conquest of Mexico ]. As the most showy...
Journal Article
Hispanic American Historical Review (2009) 89 (4): 710–711.
Published: 01 November 2009
... as expressed in tango lyrics. Bergero displays an encyclopedic knowledge of the period’s cultural sources: novels, plays, architecture, tango lyrics, newspaper columns, advertisements, private letters, popular magazines, fashion styles, and so on. Her command of “low” cultural genres such as tango and sainete...
Journal Article
Hispanic American Historical Review (2010) 90 (1): 198–199.
Published: 01 February 2010
... Bananas to Buttocks features clear writing, with some forays into theory-laden jargon that may put off some readers. Historians may question much of the source material that underlies these essays, such as popular magazines, advertisements, movie reviews, and web posts. (One essay is based largely...