Handbook on International Public Relations

While public relations is undoubtedly a growing force in the underdeveloped world, as in the United States and Europe, the literature on it is scanty indeed. This handbook does not add much to our store of knowledge. Covering Latin America, Australia, and eastern Asia, it generalizes about advertising, mass media, and related topics. The pronouncements are often bland if not self-evident, and by now the few statistics are mostly out of date. The chapter on Latin America deals with the whole area, resulting in predictable oversimplifications.