Despite the considerable lengths to which the United Fruit Company (UFCO) went to limit or prevent access to its archives, the firm has in recent years been the subject of an impressive array of scholarly works. These studies have examined a wide range of topics, including labor relations, racial hierarchy, and the company's role in the creation of the American empire, to name just a few. This outpouring of scholarship reflects researchers' willingness to view the corporation from perspectives that have evolved significantly from the traditional approaches of business history. Professor James Martin's well-written work offers yet another perspective, zeroing in on middle management types ranging from engineers to timekeepers. Drawing on sources such as company records, personal papers, and official publications, he explores this cadre's role in creating UFCO's dominant presence in Central America as well as the ways in which...
Book Review| November 01 2019
Banana Cowboys: The United Fruit Company and the Culture of Corporate Colonialism
Banana Cowboys: The United Fruit Company and the Culture of Corporate Colonialism. By
Martin, James W..
University of New Mexico Press,
2018. , $65.00.
Hispanic American Historical Review (2019) 99 (4): 774-775.
Thomas F. O'Brien; Banana Cowboys: The United Fruit Company and the Culture of Corporate Colonialism. Hispanic American Historical Review 1 November 2019; 99 (4): 774–775. doi: https://doi.org/10.1215/00182168-7787544
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