Laura Isabel Serna's stated intention in Making Cinelandia is not to analyze film texts and production but to examine the silent-era workings of exhibition and the social practices of moviegoing in both Mexico and Mexican migrant communities in the United States. Besides, many of the titles discussed in the present work are extremely rare, if not lost. Serna, assistant professor of Critical Studies at the University of Southern California, overcomes the dearth of extant films by presenting the reader with fascinating extrafilmic materials from both Mexican and US film culture in the 1920s. Making Cinelandia transports its reader to new physical spaces and reveals a material culture perhaps as interesting as the rare or lost films themselves.

The consolidation of North American control of the Mexican film market in the wake of the armed revolution (ca. 1917) was characterized as yet another...

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