In a 1987 filming of Televisa’s Nuestro Mundo Guillermo Ochoa introduced his guest as La India Bonita María Bibiana Uribe, winner of the first Miss Mexico competition. He drew attention to her colorfully ribboned braids, indigenous-style outfit, and bare feet, explaining that she chose to come on the show this way so as to appear before the Mexican public just as she had 66 years earlier when she became the first Miss Mexico. But according to the historical record, María Bibiana Uribe never even participated in the Concurso Universal de Belleza of 1921, which crowned the first “Miss Mexico.”1 In fact, the Miss Mexico contest was based on an entrenched canon of classical beauty that precluded consideration of nonwhite contestants. Televisa’s Nuestro Mundo unintentionally conflated the Miss Mexico pageant with the India Bonita Contest, which focused on indigenous contestants and was billed...

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