This essay examines the cultural impact of the market transition in Buenos Aires during the so-called golden age (ca. 1890–1913), when Argentina experienced a process of export-led growth, centered on agriculture and livestock. The international mobility of labor and capital resources, in a context of an expanding frontier, facilitated rapid and important gains in productivity. By the turn of the century, a model of accumulation based on mass immigration, foreign capital, and the redistribution and use of land taken from indigenous peoples was firmly established. Important changes in technology (breed selection and threshing machines) and social relations (tenancy and sharecropping) modified the landscape of the pampas. The city experienced more directly the turmoil of “progress,” receiving massive inflows of immigrants from Europe and rapidly absorbing modern means of transportation and distribution. Soon, a large consumer market developed, underscoring the modernity of the city’s economy.
Some scholars view this period as...