This article begins by identifying the demand for “masc” in gay male digital cultures as a repressive phenomenon. Drawing on a key queer alt‐right text by Jack Donovan in which “masc” is explicitly theorized, it shows that its disciplinary logic is distinct from homonormativity. The homo/hetero binary is explicitly rejected, and the perverse structure is weaponized as a repressive mechanism suited to a postnormative environment. Under these conditions, critiques of normativity and homonationalism are unable to provide an effective counter because the subjects they address have stopped caring. The article describes perverse homogenization processes as “homotribalism,” arguing that they provide an erotic basis for ethnonationalism. It then provides a detailed reading of Call Me by Your Name (2017), claiming that its striking contemporary relevance during the first year of the Trump administration followed from working through the question of homotribal desire within liberalism.

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