During the apartheid years in South Africa, traditional African cultures were mostly hidden from the public, except for museum displays and governmentally supervised presentations. Since the abolition of apartheid, the“cultural village” as a display of “authentic” tribal life has become increasingly popular. This essay examines the progressive commodification of culture now occurring in these representations and analyzes their popularity among foreign and South African tourists.
Gerhard Schutte; Tourists and Tribes in the “New” South Africa. Ethnohistory 1 July 2003; 50 (3): 473–487. doi: https://doi.org/10.1215/00141801-50-3-473
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