Cloud computing is an increasingly commonplace term today, used to describe the relocation of hardware resources, programs, and data from individual, local machines to a network accessible from a variety of platforms and devices. In unpicking the complex cultural logic that cloud computing emblematizes, this essay analyzes the connections between the interrelated histories of cybernetics, computing, and distributed networks and the emerging economic models that ubiquitous networked computing facilitates.
Cloud Control, or the Network as Medium
Seb Franklin is a writer and teacher based in Brighton, England. He received his doctorate from the University of Sussex in 2010 and is currently lecturer in digital media arts at the University of Surrey. His writing on cybernetics and critical theory has appeared or is forthcoming in CTheory (2009), World Picture (2011), Textual Practice (2012), and WSQ (2012).