While production, text and audience have been extensively covered by media and cultural studies scholars, the study of distribution is in its infancy. This essay argues that the distributive moment of the media cycle – incorporating delivery to audiences, business-to-business distribution and the redistribution of profits and information derived from audiences – is critical to an understanding of twenty-first-century cultural politics. It offers an analysis of distribution, and considerations on the politics of alternative modes of distribution.
Distribution and Media Flows
SEAN CUBITT IS PROFESSOR OF SCREEN AND MEDIA STUDIES AT THE UNIVERSITY OF WAIKATO, HAMILTON, AOTEAROA, NEW ZEALAND. HE IS THE AUTHOR AND EDITOR OF SEVERAL BOOKS INCLUDING DIGITAL AESTHETICS (SAGE 1998), SIMULATION AND SOCIAL THEORY (SAGE 2001), THE CINEMA EFFECT (MIT 2004) AND ECOMEDIA (RODOPI 2005).