The first time I bought something at the Japanese clothing retailer Uniqlo, I casually handed the cashier my credit card, barely grasped in one hand, while I riffled through my bag with the other. He received it reverently with both hands and a slight bow of the head. It was handed back to me in the same manner, held between the fingers and thumbs of both hands like an important document and presented in one fluid movement with a graceful downward slope. I had paid extra to have my item gift wrapped—a scarf for my sister-in-law for Christmas—and that too was a ritual of careful ornamentation. The result was a delightful origami of polyester cloth instead of paper, wrapped and tied around the scarf without the use of tape or visible seams, creating a package that was more attractive than the simple black scarf it held.
I was reminded of...