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Journal Article
Camera Obscura (2020) 35 (3 (105)): 142–153.
Published: 01 December 2020
.... Unraveling “the myth of gender equality” in Swedish film, this essay shows how this myth operates in the context of Swedish foreign policy and self-promotion in the neoliberal present. As much as the current mobilization for change is worth applauding, I argue that it is crucial to critically examine actual...
Journal Article
Camera Obscura (2021) 36 (1 (106)): 155–185.
Published: 01 May 2021
... Documentary Feature—Varda's first and only Academy Award nomination. Through analysis of Varda's posts and her appearances on JR's Instagram, the author argues that social media complemented the film's conventional promotion while extending Varda's aesthetic practices and interests, offering one of the final...
FIGURES | View All (13)
Journal Article
Camera Obscura (2010) 25 (2 (74)): 75–117.
Published: 01 September 2010
...Laura Horak The commercial success of Elinor Glyn's 1927 film It has obscured the fact that, throughout her career until this point, Glyn had promoted a significantly different sexual ideology. In a remarkable array of novels, plays, lectures, interviews, editorials, and advice manuals, Glyn had...
Journal Article
Camera Obscura (2021) 36 (3 (108)): 61–83.
Published: 01 December 2021
... as the successful manager of her company, Leo-Film, and as cofounder and member of the Polish film producers’ unions, the article explores her professional accomplishments and innovative work style, which was based on teamwork and promoting young, talented actors, creative directors, and screenwriters sensitive...
FIGURES
Journal Article
Camera Obscura (2014) 29 (1 (85)): 137–159.
Published: 01 May 2014
... or independent film proper. Seldom, however, are these female directors absorbed by the promotional rhetoric of “Indiewood.” Specifically, their authorship rarely fits the mold celebrated by this discourse, which is that of the “maverick” star auteur—for example, Charlie Kaufman, Wes Anderson, or Todd Solondz...
Journal Article
Camera Obscura (2018) 33 (3 (99)): 129–145.
Published: 01 December 2018
...Hester Baer; Angelica Fenner In this conversation, which took place in Berlin, Ger­many, in August 2017, filmmaker Tatjana Turankskyj discusses recent developments in Pro Quote Film, the feminist initiative she cofounded with several other women filmmakers to promote gender parity in German film...
Journal Article
Camera Obscura (2011) 25 (3 (75)): 29–67.
Published: 01 December 2011
...Sangita Gopal; Sujata Moorti In the years since its release, Moulin Rouge! (dir. Baz Luhrmann, 2001) has emerged as the harbinger of Bollywood cinema's growing visibility in the West. We argue here that while the film's visual excesses are immediately recognizable as citing “Bollywood style...
Journal Article
Camera Obscura (2012) 27 (3 (81)): 69–98.
Published: 01 December 2012
... simultaneously promoting her image of eternal adolescence. Throughout Durbin's career, the standardization of playback as a means of producing Hollywood musical numbers guaranteed that viewers would always be reminded of the time of the music's recording, a moment exposed in her early films in which Durbin...
Journal Article
Camera Obscura (2010) 25 (1 (73)): 97–129.
Published: 01 May 2010
... was a draft comedy titled Great Guns  (dir. Monty Banks, US, 1941). By this point, as the US entered World War II, Hollywood was aggressively promoting the benefits of that greatest of masculine fraternities, the military. The film’s central character is actually a pampered rich boy (Dick Nelson...
Journal Article
Camera Obscura (2023) 38 (2 (113)): 89–117.
Published: 01 September 2023
...Finley Freibert Abstract Pat Rocco's ONE Adventure , a promotional film for a gay men's nonprofit's tourism subsidiary, documented early 1970s US‐Europe homophile coalitions but also incorporated softcore sequences for commercial appeal to a gay male market. Yet Rocco's disavowal of pornography...
FIGURES
Journal Article
Camera Obscura (2017) 32 (1 (94)): 33–61.
Published: 01 May 2017
... consumers and to frame the HIV epidemic as an issue to be addressed largely through rational individual choice and integration into commercial markets. The behavior change it promotes and represents relies on securing female reproductive heterosexuality and the family. The melodramatic mode has proven vital...
Journal Article
Camera Obscura (2020) 35 (1 (103)): 77–107.
Published: 01 May 2020
...Raya Morag The remarkable gendered renaissance of post–Khmer Rouge (KR) New Cambodian Cinema is evidenced in recent years through first- and second- generation post-traumatic films. This article analyzes one prominent example—Lida Chan and Guillaume P. Suon’s Noces Rouges ( Red Wedding , Cambodia...
Journal Article
Camera Obscura (1992) 10 (2 (29)): 91–129.
Published: 01 May 1992
... from sensational exploitation.”5 Believing all precautions had been taken, the various producers and promoters anticipated that the film would be as favorably received as were the two other films of the same genre released in the preceding months.6 Undoubtedly, they were...
Journal Article
Camera Obscura (1989) 7 (2-3 (20-21)): 147–151.
Published: 01 December 1989
... is also relevant to a study of film promotion and can illuminate the dynamics of marketing. In the mid-1970s the direction of critical dis- course moved away from purely “sociological” readings of films (in recognition of the theoretical tools of psychoanalysis, semiotics, de- construction...
Journal Article
Camera Obscura (1995) 12 (3 (36)): 134–153.
Published: 01 September 1995
... to perform and film promotional music videos in spite of her changing shape. These images, along with gossip trade magazines reporting the trials and tribulations of her “rocky” marriage, functioned to create a dis- course of the family that Black audiences could...
Journal Article
Camera Obscura (2013) 28 (3 (84)): 33–65.
Published: 01 December 2013
... of the moviegoing audience.3 As Melvyn Stokes has outlined, the industry met this change by increasing the number of melo­ dramatic and romance films, promoting a wide range of female stars, and relying upon women screenwriters, who often adapted scripts from novels written by women (44). Such maneuvers...
Journal Article
Camera Obscura (2023) 38 (2 (113)): 1–29.
Published: 01 September 2023
... the story of la Femme nouvelle's fight for suffrage. La Femme nouvelle depicts a broad swath of the female population: career women, war widows, factory workers, militant street protestors, mothers, and housewives. 7 However, the diverse subjects of the film promoted contradictory messages...
FIGURES
Journal Article
Camera Obscura (2003) 18 (1 (52)): 129–155.
Published: 01 May 2003
... off a live chicken’s head with his teeth, the mandatory animal slaughter, the frisson of bare- breasted women. Debates between anthropologists over the ethics of showing practices that would be conceived of as bizarre by non- natives have gone on for decades. Some claim that these films promote...
Journal Article
Camera Obscura (2017) 32 (1 (94)): 129–165.
Published: 01 May 2017
... their reflection further evinces that the link between girlhood, narcis- sism, and reflective surfaces was pervasive in film promotion dur- ing the 1910s in the US.62 Signifi...
Journal Article
Camera Obscura (2001) 16 (2 (47)): 79–131.
Published: 01 September 2001
... Motors’ “Motoramas” were like giant museum exhibits, trade fairs, or debutante balls for GM’s new products. The 1956 Moto- rama, dubbed “Highways of Tomorrow,” drew 275,316 visitors during its six-day opening run at New York’s Waldorf-Astoria hotel; later, its ten-minute promotional film version...