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trademarking
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Series: Objects/Histories
Published: 14 May 2013
DOI: 10.1215/9780822399704-005
EISBN: 978-0-8223-9970-4
Published: 03 July 1997
DOI: 10.1215/9780822382089-011
EISBN: 978-0-8223-8208-9
Series: Post-Contemporary Interventions
Published: 22 September 1998
DOI: 10.1215/9780822382492-005
EISBN: 978-0-8223-8249-2
Published: 09 June 2003
DOI: 10.1215/9780822384700-008
EISBN: 978-0-8223-8470-0
Published: 28 February 2020
DOI: 10.1215/9781478009009-012
EISBN: 978-1-4780-0900-9
Published: 04 November 2016
DOI: 10.1215/9780822373537-002
EISBN: 978-0-8223-7353-7
... the Oakland Direct Action Committee and activists like Mark Comfort engaged in some of the activities and adopted some of the symbolism that would become Panther trademarks in the late 1960s. Oakland was influenced by regional developments in Berkeley, San Francisco, and Los Angeles as well as events...
Published: 30 March 2015
DOI: 10.1215/9780822375616-003
EISBN: 978-0-8223-7561-6
... and storytelling to construct message and convey brand. Ethnographic analysis of lexical items, balancing in-language and English elements, and legal issues of trademark during “back-translation” illustrate the complexity of creative message production. By looking at the linguistic and material aspects...
