... If war toys had become a topic of heated public discussion by the mid-1960s, the growing controversy around the Vietnam War threw fuel on the fire. The mobilization against the war’s escalation not only strengthened activists’ resolve; it also turned the toy machine gun into a motif of anti-war...

... This chapter examines how the toy industry responded to feminist calls for change through the production of new types of toys and newly imagined toy consumers. While most industry leaders remained unconvinced that consumers were dissatisfied with their products, an influential minority...