... This chapter introduces two different ways of imagining the postracial. On the one hand, the postracial names a state and place beyond racial difference and inequality, or a condition advancing toward this state. This version of the post-racial overlooks how over-confident narratives, especially...

.... In a postracial office, race is denied as a salient factor in decision making through an emphasis on work quality, even while worker quality is attributed to race. This chapter explores the multiple ways that race is made meaningful in such an environment. postrace cognitive work software labor...

... laughter race blackface minstrelsy violence postracial ...

... Afro-Brazilian Cachoeira Pelourinho postracial racial paradise ...

... Asian American assemblage multicultural marketing postracial second generation ...

... Zumba Fitness corporate social responsibility commodity activism postracial Zumbathons ...

... Chapter 5, “Selling Love,” examines the postracial ideology that undergirds Zumba Fitness’s brand. Although tropicalized Latinness is an integral part of the Zumba Fitness brand, it does not surface in the trope of love. Instead, the trope of love flattens racial difference. Postracialism...

... subject, and in the objects of jokes in the United States. It uses this analysis to discuss why minstrelsy is still practiced today, and why in a supposedly postracial era in the United States the donning of blackface, both professionally and by amateurs, has actually increased. The resurgence...

... This chapter considers the significance and impact of assemblages of diversity on meanings of race and ethnicity in advertising and society. Especially in light of demographic shifts reported in the 2010 U.S. Census, the notion of a “postracial” America underscored by Obama’s presidency...

... marks an important fork in the road toward a postracial America, on the one hand, and a consistently racist America, on the other. It reveals how many of the artistic responses to Hurricane Katrina by New Orleans–based artists engaged the task of locating unheroic realities and celebrating the stories...

... interactions with postracialism and neoliberalism. Zumba Fitness bomba tropicalization Latinidad ...

..., and theories. Ultimately, Reed gestures toward alternative frames for sustained queer engagements with race, gender, and sexuality that address how racialized embodiment shapes and is shaped by interpersonal and institutional racism, refusing myths of a postracial state. spectacular fetishization...

.... The chapter goes on to demonstrate how the presence of Black Americans authenticates these myths. Afro-Brazilian Cachoeira Pelourinho postracial racial paradise ...