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global McLuhan

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Published: 24 February 2017
EISBN: 978-0-8223-7329-2
... Takemura Ken’ichi Marshall McLuhan in Japan global McLuhan advertising theory and practice ...
Published: 24 February 2017
DOI: 10.1215/9780822373292-006
EISBN: 978-0-8223-7329-2
... role advertising agencies played in introducing and popularizing media theoretical work, as “actionable theory.” Takemura Ken’ichi Marshall McLuhan in Japan global McLuhan advertising theory and practice ...
Published: 24 February 2017
EISBN: 978-0-8223-7329-2
..., and highlight the key institutional role advertising agencies played in introducing and popularizing media theoretical work, as “actionable theory.” Takemura Ken’ichi Marshall McLuhan in Japan global McLuhan advertising theory and practice German poet and media theorist Hans Magnus Enzensberger...